Pre-orders launching in August!
After a long time of optimizing manufacturing, choosing suppliers for necklaces, packaging, logistics and so on, we are now finally ready to accept prelaunch orders! Wow! What a journey this has been!
We are just finishing the last details of our webshop and will launch in the next two weeks and start accepting pre-orders. Our manufacturers are already hustling to produce the first batch of products.
Our pre-orders will come with a 10% discount on the final prices, don't miss out on this opportunity!
Back from the dust!
Wow. What a week! We are back from from Black Rock Desert and have indeed had a radical ritual on the playa! Thanks to the Angulum, it was a conscious ritual for us! Besides paying tribute to the playa as the birth place of Druid and the Angulum, the visit to Black Rock Desert was also meant to test the Angulum with the community it was originally designed for: Burners and alike. So we made sure to put the Angulum in as many hands as possible and get feedback about the product and it's usability.l
What did we learn?
1. The Druid Angulum excited our friends on the playa even more than we expected, they loved the design and raged about it's purpose. We got reaffirmed how badly our products are needed in these communities. So, the design is final for sure, what about the materials and finish?
2. Burners loved the brass material of the prototype we initially only chose over stainless steel for easier manufacturing of the design prototype. Brass acquires a beautiful patina layer when worn in an environment like Black Rock City. Although it is less durable than stainless, the Angulum resisted the harsh environment and treatment (100°F heat, sweat, sunlight, being worn next to other metal pendants) bravely and didn't get a single scratch or dent. So we decided to actually offer the Angulum and the other Druid products in two material choices: a brass version that is more affordable and sports a beautiful patina that changes it's appearance over time, and a premium stainless steel version in different coatings and colors (gold, rose-gold, stainless, black) that is even more durable and will withstand the most aggressive treatment and will look the same for years!
3. It's time to get these babies into your hands! We have spent twelve months to design, iterate and co-create the perfect products for you, and we can say: it's done! We can start production now!
So what's next?
With the confirmation we received on the playa we will now sit down with our manufacturer and set up production of the Angulum and the Mono in brass and stainless steel and will soon open pre-orders! What is the Mono you ask? Stay tuned for our next blog post, where we will introduce the Mono and give some hints on other products we are working on!
In the meantime, go ahead and join our wait list to secure 10% discount and make sure you don't miss the launch!
Best,
Lennart
Back to where it started: The Druid on the playa.
Today is a very special day for us. We are on the road to Black Rock Desert with our friends and the final design production prototype of the Druid Angulum, our first product to be released soon.
Black Rock Desert is not just any crazy place to have a good time for us, it is the place where one year ago, the inception of the Druid took place.
It was here, where after an ecstatic night with music from my favorite DJ Goldcap, I witnessed some party folks taking some powdered substances (I recon Vitamin C or magnesium) by eyeballing little heap in their hands. "That's odd," I thought, "eyeballing supplements in the dessert will get you on the toilet instead of back on the dance floor, why are we still consuming like this in 2016?" At this moment I decided to make sure it's not the way we do it in 2017 and onwards.
The next week on the playa the plan crystallized: I wanted to design something that people always carry with them, that allows them to accurately enough estimate amounts of powdered substances, and that at the same time is a beautifully designed commitment to quality and a way to express your mindset and attitude of health and reason within your community.
After one year of CAD design, learning CAM and CNC machining, making more then a hundred design iterations and countless physical prototypes, we now have the first final design (although not final material, quality and finish) prototype of the angulum in our hands and are taking it back to it's origin. And that feels unreal!
In a little over a week we will be back from the playa with a lot of stories, pictures and new ideas.
Then we will go more into detail about our initial product line and what else we have waiting for you. We will also give you a rough estimate about our launch and pre-sale schedule.
Stay tuned!
Lennart
Waitlist launched!
Wow! The Druid has left it's hideout after months and months of preparation and prototyping!
We are super excited to launch our waitlist for the introduction of the Druid product family, and as a thank you for your early interest in our products we give everyone joining the waitlist a complimentary 10% voucher for your first order! No strings attached!